[{"data":1,"prerenderedAt":18},["ShallowReactive",2],{"news-detail-archipelago-hotels-wins-marketeers-omni-brands-of-the-year-20261515":3},{"news_id":4,"slug":5,"image":6,"category_name":7,"news_title":8,"news_text":9,"meta_title":10,"meta_description":11,"created_at":12,"updated_at":13,"press_kit":14,"hotel_id":15,"hotel_name":16,"view_count":17},"99e37b45-f55c-40c0-a76a-2c6e5e88b8bb","archipelago-hotels-wins-marketeers-omni-brands-of-the-year-20261515","https:\u002F\u002Fimageresizer.arch.software\u002Farchipelagointernational\u002Fv1\u002Fimgs\u002Ftemp_image\u002Frevisilagiarchipelago.jpg","PRESS RELEASE","ARCHIPELAGO HOTELS WINS MARKETEERS OMNI BRANDS OF THE YEAR 2026","\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Archipelago Hotels (formerly known as Archipelago International), the largest privately owned hotel management group in Indonesia and Southeast Asia, has once again demonstrated its excellence in the hospitality industry by receiving the \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>Marketeers OMNI Brands of the Year 2026\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\"> award in the Hospitality Engagement Campaign category. The recognition was presented for the success of the Global Flavour Series campaign, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>60 Seconds to Seoul\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">The Marketeers OMNI Brands of the Year 2026 is a prestigious award presented by \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>Marketeers\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\"> to brands and companies that have successfully implemented effective omnichannel marketing strategies over the past year. This award recognizes companies capable of seamlessly integrating customer experiences across both online and offline channels, accelerating digital transformation, and optimizing the use of technology in internal operations as well as customer interactions. These implementations are brought to life through various innovations in products, services, marketing communications, business processes, and corporate activations that deliver a consistent, relevant, and value-added customer experience.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Inspired by the vibrant spirit of Korean Pop-up Culture, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>60 Seconds to Seoul\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\"> was recognized for successfully bringing the authentic flavors and culinary traditions of Korea closer to Indonesian audiences. Through this nationwide campaign, Archipelago Hotels transformed 139 properties across Indonesia into immersive gastronomic destinations, offering guests an authentic Korean dining experience while reinforcing the group's commitment to creating innovative, culturally inspired hospitality experiences.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch2 style=\"text-align:justify\"> \u003C\u002Fh2>\r\n\r\n\u003Ch2 style=\"text-align:justify\">\u003Cspan style=\"font-size:13pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cstrong>Four Key Factors Behind the Success of \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:13pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cstrong>\u003Cem>60 Seconds to Seoul\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh2>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">The success of the "60 Seconds to Seoul" campaign is driven by four core pillars that form the judging criteria for the Marketeers OMNI Brands of the Year 2026. The first is Creativity, which recognizes the campaign’s ability to deliver unique concepts, experiences, and marketing strategies through innovations in products, services, customer experience (CX), and digital marketing. The second is Reach, which evaluates the campaign's effectiveness in engaging the right audience through cross-channel distribution and integrated marketing communications.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">In addition, Impact serves as a vital indicator to measure the campaign’s contribution toward boosting business performance, elevating customer satisfaction, and creating a sustainable social impact. Meanwhile, Innovation focuses on the capability to deliver new, relevant, and highly functional solutions that provide added value in meeting consumer needs. Together, these four pillars served as the foundation that transformed "60 Seconds to Seoul" into an omnichannel campaign that is not only creative and innovative, but also capable of delivering tangible business outcomes while crafting relevant customer experiences in the digital era.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">"This award reflects the dedication and hard work of the entire Archipelago Hotels team in delivering meaningful guest experiences. Looking ahead, we will continue to develop innovative initiatives that combine hospitality, culture, and omnichannel strategies to create even more memorable experiences for every guest,” said\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cstrong>John Flood, CEO Archipelago Hotels.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn0.archipelagointernational.com\u002Fv1\u002Fimgs\u002Ftemp_image\u002FCookingStation.jpg\" style=\"height:158px; width:211px\" \u002F>  \u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn0.archipelagointernational.com\u002Fv1\u002Fimgs\u002Ftemp_image\u002FFoodParadeatAstonSerang.jpg\" style=\"height:158px; width:211px\" \u002F>  \u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn0.archipelagointernational.com\u002Fv1\u002Fimgs\u002Ftemp_image\u002FDancePerfomanceatRoyalMalioboro.jpg\" style=\"height:158px; width:237px\" \u002F>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>Left to right: \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>Live cooking statio\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">n, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:10pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>Food Parade, and \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>Dance Performance “Korean Street Food Festival - 60 Seconds to Seoul”\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch2 style=\"text-align:justify\"> \u003C\u002Fh2>\r\n\r\n\u003Ch2 style=\"text-align:justify\">\u003Cspan style=\"font-size:13pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cstrong>Commitment to Enhancing the Guest Experience\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh2>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Beyond the four core pillars of the Marketeers OMNI Brands of the Year 2026 criteria, the success of the "60 Seconds to Seoul" campaign was also driven by three primary strategies implemented across the Archipelago Hotels network:\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli style=\"list-style-type:disc\">\r\n\t\u003Ch3 style=\"color:#000000; font-style:normal; text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>Omnichannel Communication Strategy\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp style=\"margin-left:48px; text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Archipelago Hotels delivered a seamless customer experience by combining digital promotions, media relations, content creator collaborations, and on-site hotel activations. This approach ensured that every touchpoint consistently strengthened the connection between the brand and its guests.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli style=\"list-style-type:disc\">\r\n\t\u003Ch3 style=\"color:#000000; font-style:normal; text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>Consistent Execution Across the Hotel Network\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp style=\"margin-left:48px; text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">The campaign was executed with uniform operational standards, visual identity, communication materials, and guest experiences across all participating properties. This consistency reinforced the campaign’s positioning while maintaining a high quality of customer experience across various destinations.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli style=\"list-style-type:disc\">\r\n\t\u003Ch3 style=\"color:#000000; font-style:normal; text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>Authentic Storytelling Approach\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp style=\"margin-left:48px; text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Rather than simply promoting a menu, the campaign celebrated Korean culture through engaging narratives and authentic culinary experiences. This storytelling approach successfully built an emotional connection with guests, heightened the campaign’s appeal, and created a deeply memorable experience for visitors.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">By combining culture, culinary experiences, technology, and consistent service excellence, Archipelago Hotels remains committed to delivering hospitality experiences that meet the evolving expectations of today's travelers. As part of this ongoing commitment, the Archipelago Global Flavour Series will continue to introduce culinary themes inspired by countries around the world, enriching the guest experience across its hotel network.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>","Archipelago Hotels Wins Marketeers OMNI Brands of the Year 2026","Archipelago Hotels (formerly known as Archipelago International), the largest privately owned hotel management group in Indonesia and Southeast Asia, has once again demonstrated its excellence in the hospitality industry by receiving the Marketeers O","2026-06-24T00:00:00.000000Z","2026-07-15T04:47:44.000000Z","",null,"ARCHIPELAGO",63,1784276559603]